· Marketing Plan
A space to think the launch through. Auto-saves as you type.
Every text you send should be customized to the person — but six elements stay the same so the offer lands. Hit all six, in your own voice, and people know what to do.
Click any day to add an event, or use the form at the bottom.
36 markets researched across Grand Rapids, Holland, Kalamazoo, Muskegon, and the lakeshore. Filtered for cottage-food eligibility so we don't waste a Saturday.
Spreadsheet has the full 36-market list, day-of-week calendar, and a pre-built application tracker for the 31 cottage-food-friendly options.
Who are the first 10–50 people who'll buy?
Brainstorm the words that go on dolcecanalle.shop's About page. This is the place to be a little flowery — readers want a story, not a slogan.
Where will the first 50 orders come from? Pick 2–3 channels you can do really well, not 8 you'll do badly.
Walk a customer through the whole experience — from "never heard of us" to "telling a friend." What does each step feel like?
When can people get their dessert? Decide once, communicate everywhere. Customers will ask — your answer needs to be the same on the site, on Instagram, and in DMs.
Anything that doesn't fit the other sections — taglines, post ideas, packaging notes, gift bundles, partnerships, dumb ideas to revisit later. No structure, just thinking out loud.